Commerce HQ is one of the most commonly underutilized storefront solutions for e-commerce. As most people are continuing to use Shopify and other services for their e-commerce support, there are a number of brands that are starting to make the switchover to Commerce HQ because of some of the features that it has to offer.
In this commerce HQ review, I’m going to explain more about the features of this platform and why so many people are changing over.
Backstory of Commerce HQ:
Commerce HQ or CHQ was born from the mind of Jon Mac. He’s best known for producing a series of successful sites like Teespring. Teespring is a company that started $50,000 in debt and then cleared $1 million in profits within just two years. Using the system that he built his T-shirt company off of, he began Shopify that would allow users to easily create the same store as his original Teespring design, featuring their own products.
From the success of Shopify, there were a number of improvements added to the e-commerce system including new features over time. Commerce HQ is the next evolution of Shopify that was started by he and his partner Vlad. It launched in the year 2015 and in the year 2017, it was made public and widely available.
Why they made Commerce HQ:
While many users are quite content to keep on using Shopify, Commerce HQ was designed for a very specific purpose. E-commerce marketers wanted a platform where they could encourage higher conversions; this meant there needed to be changes in features. Commerce HQ was built for these higher conversions and with the marketing tools in mind that could create a powerful sales funnel on almost any type of platform.
How does Commerce HQ work?
Commerce HQ does work quite a bit like Shopify but it has some improved solutions that can be built up over time. Commerce HQ was originally designed with the main focus to build stores that would be instantly marketable. Shopify does have some tools on board that can improve marketing efforts but the full focus of a Commerce HQ store is to have the marketability from day one.
The apps which are integrated into the system are all geared towards traffic generation as well as converting quick sales. The creators read a series of Shopify reviews and wanted to build a platform where users could increase their ad costs while easily garnering more traffic.
An all in one solution:
Included with Commerce HQ stores is the chance for an all-in-one solution. There are many apps built on board including help for abandoned cart issues, advanced reporting features for visitors, easy upselling and a visual editor that makes it simple to open and design a store.
With Shopify, there’s a constant need for ongoing third-party providers and plug-ins whereas all of the plug-ins that are available on Commerce HQ are built into the system and integrated to begin with. What you will likely see on a number of other Commerce HQ review sites is the ease of startup as being one of the main reasons to use this system.
Rather than having to deal with multiple support teams and install multiple features within a website, you can have an e-commerce solution that’s ready to go on day one. Dealing with just one type of support patching or one customer service department can also make sure that issues can be fixed up more easily if they are to arise.
The ease of one monthly payment:
The other beneficial selection to Commerce HQ is that there is no need to worry about paying a series of fees for every aspect of the store and its features either. You can have just one simple monthly payment that included within the price.
On a system like Shopify, you could be responsible for paying a hefty monthly bill for all of the themes, apps, payment processing and more. Commerce HQ can ensure that all of the tools that you need can be found over just one simple tool and with the account access that you need built in.
The ease of one account:
Many who use Shopify actually end up having several different accounts. Commerce HQ addresses this by ensuring you can make sure its easy to switch over to multiple stores of access all under one account. Rather than having to build a new account for every new store and get charged for every new store along the way, Commerce HQ can help you create new stores all under the same account.
To build several stores on Shopify, you could be responsible for $700 in fees each month but you could easily have 3 to 4 stores in Commerce HQ for a far lesser price.
Boosting conversion rates:
Jon Mac reviews for Shopify often included a number of third-party apps for boosting conversion rates. All of these tools are completely available within Commerce HQ. Rather than having to review separate items along the platform, the apps that are built-in to the platform can be very positive for conversion rates.
The apps that are included for users to improve their conversion rates include the security badge app, timer widget, easy review app, upsell app, scarcity app, abandoned checkout app, promo bar app, lead capture overlay and more. These are all applications that you’ll have to consistently install into other e-commerce platforms. They’re all available and integrated at the start with Commerce HQ.
The ease of use with Commerce HQ:
I can’t complete a Commerce HQ review without going into detail on how easy it is to use over other e-commerce platforms. People typically find Commerce HQ one of the most intuitive systems available online. The platform comes with a full video tutorial to take you through all of the apps as well as how to use its base dashboard. The Commerce HQ support team can also help you with integrating new elements into your site.
Between the video tutorial and the instructions that are available throughout the site, you can create a high converting website here.
The main difference between shopify and Commerce HQ:
As a base level, the big difference between Commerce HQ and shopify is the apps that come fully integrated into the system with Commerce HQ. Almost all of these apps are free as well and they come from a feature that called the free app store.
The Free app store with Commerce HQ is a resource for all of the best applications that are currently running on Commerce HQ. There’s no need to pay for any of these applications to run your store and you won’t need to configure them like with Shopify. When you start to total up all of the cost of your apps in a shopify store, it doesn’t take long before he can get out of hand.
Many of the applications that are available with Commerce HQ are designed to assist with conversion. Even with a basic shopify theme, you won’t get access to the same level of reporting or the improvements that you can get through shopping cart features on Commerce HQ. Most of the themes and tools are available for free and to get access to even the base level of conversion apps that Commerce HQ has on Shopify, you would be shelling out around $200.
A better builder:
Most users are on Shopify because they want to create a visually striking store that is going to help them sell online. Commerce HQ is a system that can actually help you build a much better looking store. It is a game changer that has a series of very beautiful pages and themes and all of it can be drag and drop over time too.
There’s no need to hire an expensive coder and all of the elements on the page can be easily integrated with the help of the app installation too.
Advanced coding in apps:
Coding for a feature like an abandoned shopping cart app can often be quite difficult especially a customize it to your company. Shopify would consider this a midrange expense or higher package just to have the shopping cart feature. Commerce HQ has the abandoned cart recovery feature to improve conversions and to offer better customer support. It’s also an application that completely free.
Less fees for transactions:
Using your own payment gateway with Commerce HQ is also a possibility. There is no need to use the integrated system on board. If you can find a payment processor that has low fees you can avoid a 2% fee on processing payments with the third-party gateways as you would on Shopify.
The pros and cons of commerce HQ:
- Many built in apps
- Lower fees
- Faster startup
- Custom coding options
- Free SSL cert and hosting
- Easy setup (Start a store in 6 min)
- Accordian style checkout
- 100’s of free apps
- High converting tools
- Commerce HQ is currently built using a ticket system. There is no Phone support like Shopify
- No support through a mobile app
- Only supports a few currencies.
There is also one other small drawback to Commerce HQ:
There are no current discount codes available for Commerce HQ. The system is hardly ever discounted so it’s impossible to find a discount code that will help you save money on your ongoing fees. The good news is there are some better solutions in the form of ongoing savings: